Fight to the Other Side:

Inspiring and Practical Business Considerations in a Time of Massive Uncertainty

Due to the COVID-19 crisis, most businesses are fighting for survival. There are no easy answers, but there are some proven strategies to consider in this period of unprecedented turmoil. Acclaimed marketing speaker and author Mark Schaefer (a survivor of the coronavirus) will take your sales and marketing team through a motivating and actionable process that will lift spirits, dispense hope, and provide new direction in desperate times.

Filled with inspirational case studies and real-world solutions, this 30-minute virtual presentation (and an optional 15 min of Q&A) is designed for weekly team meetings, sales and marketing teams, and business leadership discussions.

Participants will:

  • Recognize the changing landscape of business
  • Discover three major phases of consumer behavior shifts brought on by the coronavirus
  • Identify new customer needs and habits
  • Apply three strategic ideas that will help clarify an uncertain business future

 

 

Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Cisco, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.

Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University.

He and is the author of eight best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world), The Content Code, named by INC magazine as one of the Top five marketing books of the year, and KNOWN: The handbook for building and unleashing your personal brand in the digital age, the top book on personal branding. Mark ‘s new book Marketing Rebellion: The Most Human Company Wins is an essential new view of business and a manifesto for human-centered marketing. It hit number one in both the Marketing and Advertising categories of Amazon. Mark also wrote the seminal Return On Influence, the first book on influence marketing, which was named to the elite “Top Academic Titles” of the year by the American Library Association. Content Code was named one of the top five marketing books of 2015 by INC magazine. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide.

He the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.

Mark is the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. He was listed as one of the Top 10 authorities on Social Selling by Forbes. His blog is in the top 1 percent of blogs in the world, based on number of reader comments. He was named as the number two blogger in the world by Social Media Examiner and was named number one on a list compiled by Buffer. He is among the Top 10 Marketing Influencers in the world.

Mark is an entrepreneur and start-up advisor who recently launched a revolutionary new method to track and measure content marketing success. He has advanced degrees in both applied behavioral science and marketing, studying under Peter Drucker for three years.

He is among the world’s most recognized social media marketing authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, National Economic Development Association, Word of Mouth Marketing Conference Tokyo, National Association of State CIOs, and the Institute for International and European Affairs (an EU think tank). Mark has lectured at Oxford University, Carnegie-Mellon University, Princeton, and many other prestigious institutions.

Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWSHe is a regular contributing columnist to The Harvard Business Review.

Click here to see a full list of his Professional Credentials.